VIRTUAL TRY ONs
Digital fashion experiments in embodiment, motion, and augmented presence.
Digital fashion exists not only to be seen but to be worn — even if the body is virtual, fragmented, or imagined. In this ongoing exploration, ORBYLINE creates try-on experiences that extend beyond the screen, where garments, accessories, and face filters are activated through augmented reality. These pieces are not fixed in form or function, they are experiments in embodiment, portals into new expressions of identity, play, and transformation.
From lightweight digital ornaments to full-face morphic masks, each design is developed to question how we appear, disappear, or mutate in digital space. Our try-ons are hosted on platforms such as Snapchat, Zero10, DressX, and GetFilta, allowing users to engage directly, not as passive viewers but as wearers and participants.
Whether floral, glitch-like, luminous, or geometric, these wearables are simultaneously accessory and artifact. They function across timelines, as immediate AR lenses and as archival expressions of speculative couture.
We are open to collaborating with fashion brands, stylists, designers and influencers to showcase their latest collections and designs, or to get a custom-made personal asset from scratch for an augmented reality experience. By partnering with renowned labels and digital creators, the virtual try-ons aim to bridge the gap between online browsing and offline shopping, enhancing user engagement and driving conversion rates. And the most interesting of them all, layering an out-worldly extension on top of the ordinary reality, which may not have been possible physically.
Selected AR Try-On Works
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Daisy Earrings x DressX
From the Hydrobloom Collection, these digital earrings reinterpret organic minimalism through clean, floating forms. Made in collaboration with DressX.
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Liminal Duality x Artaporter
Originally showcased at Con/Temporary Spaces Torino, curated by Dragonemelone design studio for Artàporter, LIMINAL DUALITY was experienced as both digital art and a spatial reflection on time, motion, and presence.
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Liminal Duality x Artaporter
Originally showcased at Con/Temporary Spaces Torino, curated by Dragonemelone design studio for Artàporter, LIMINAL DUALITY was experienced as both digital art and a spatial reflection on time, motion, and presence.
Color Options
Hexalure
A digital face mask inspired by fragmented identity and alien futurism. Exhibited during Milan Fashion Week 2024 and developed for the GetFilta platform.
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Nightfly Headpiece
Floating above the user’s head like an illuminated artifact, Nightfly reimagines digital adornment as poetic interference in space. An evolving structure of light and shadow.
The Nightfly project originated in pushing the workflow from virtual avatars onto the physical self, the try-on exposes the potential of bringing a digital-native asset onto the physical reality.
Nightfly Puffer
Making it possible for you to borrow some pieces from a fully digital avatar and try them on yourself, you can virtually wear the puffer jacket from Snapchat and also the headpiece which comes with numerous flashy color options to personalize.
The Nightfly project originated in pushing the workflow from virtual avatars onto the physical self, the try-on exposes the potential of bringing a digital-native asset onto the physical reality.
The Patrolled Area Earrings
The Patrolled Area collection, originally designed with AI and from the collection submitted for AI Fashion Week, the design resembles the aura of the collection itself which is avant-garde beach lifeguards. The earrings are available on both Instagram or Snapchat for try-ons so you can feel as a part of the collection’s in-style lifeguards!
The collection itself showcased at Photo-vogue Festival at Base Milano through Maison Meta, the purpose demonstrates a tech-based workflow From AI to 3D, and ultimately virtual try-on.
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Frozen Vein x UNSEEN Bar
We’ve partnered with UNSEEN Bar to introduce two innovative AR experiences, enhancing your time during famous Aperitivo times in Milano city at this iconic venue.
First, we thought about how we could make your drink experience at UNSEEN Bar more special. We came up to an engaging solution where you can enjoy a unique try-on feature upon ordering a signature drink. Simply scan a QR code, and experience an immersive AR try-on that adds an extra layer of excitement to your beverage enjoyment.
The link is available till end of May 2024, for more information you can check the project page.
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Harness dress x UNSEEN Bar
Shifting focus to UNSEEN Bar’s renowned bathroom, known for its distinctive statue and contemporary ambiance, we thought to create an unforgettable experience. Inspired by the ambiance, we conceptualized a virtual dance floor within the bathroom space, utilizing AR technology to transform the area into a dynamic environment.
The link is available till end of May 2024, for more information you can check the project page.
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Valentine's Day necklace
The custom-designed necklace from the Delicate Romanticism editorial collection, originally generated with AI. We then transformed one of the necklaces into 3D for digital try-ons. Launched as part of ORBYLINE’s Valentine’s Day campaign 2024, this necklace is now available for public try-ons on TikTok and Snapchat, with unique effects tailored for each platform.
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Christmas Star Earrings
The Custom-designed holiday theme Star/snowball earrings are to complete your festive look with some shimmering rim effect. They come in 3 different colorway options, red, black and silver on snapchat to offer you a statement glam to mix and match with your outfits! launched for ORBYLINE’s Christmas campaign 2023-24, the asset is open-to-public for try-ons here Snapchat.
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Bunny ears
The bunny ears were designed to bring some spice to your costume through an interchangeable experience of good-bunny/bad-bunny depending on your very personal style!
The virtual try-on was designed and crafted for Contour Experts London’s client pitch and was launched for their halloween campaign 2023. Afterall, halloween isn’t halloween if you don’t twist your identity just a bit. Try-out the AR filter of these bunny ears on Snapchat.
Yugenera
A physically almost impossible piece designed to showcase the out-of-box possibilities of digital fashion. If bubbles are not an option to be stylized and worn in physical reality, they sure are in a virtual one where gravity is not a limit!
As a piece of a project in collaboration with Threedeeme “The Next Dimension”, This virtual try-on is a mixed reality self extension on the human body through figure experimentation on a particular body-part.
Try-out the AR filter of this collection our Snapchat.